Market Penetration strategy of Pepsi Co in Nigeria

We all know that there is no bigger rivalry in the beverage (Soft drinks) industry than the rivalry between the two giants, Coca Cola and Pepsi co. In fact, you can hardly see any rivalry bigger than that in any other industry In the world; except maybe the rivalry between Real Madrid and Fc Barcelona, but those are football clubs. I am writing this post to analyze the strategy Pepsi co is undertaking in Nigeria to match the competitive price introduced by the new entrant into the industry (Big cola) and in the process steal some market share from Coca Cola. The strategy is in the form of the introduction of a revamped Pepsi cola it calls the Pepsi Long throat.
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