Introduction to selling and sales management

Hi people, I would be discussing some marketing concepts and the selling process. Let us begin. We would first start with what a marketing concept is and then progress to the selling process. So we ask the question, what is a marketing concept?

Marketing Concept

A marketing concept sees consumers as the reason why products exist. According to William Stanton, The social and economic justification for the existence of a firm or a company lies in its ability to efficiently and effectively satisfy the needs and wants of its market. This means that the society would only patronize you if you are able to satisfy its need. You are in existence simply because you want to satisfy the needs of the consumers. This leads us to the idea that consumers are sovereign. Competition has made organizations to be marketing oriented, and the key task of an organization is to determine the need, wants, and value of its target market and to organize.
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