Focus Group Interview

A focus group interview is a structured, free flowing interview with a small group of people. It is not a rightly constructed question and answer session, but a flexible format discussion of a brand, advertisement, or new product concept. The group meets at a central location at a predesignated time. Typically, it consists of an interviewer or moderator and six to ten participants, although larger groups are sometimes used. The moderator introduces the topic and encourages group members to discuss the subject among themselves. Ideally, the discussion topics emerge at the group’s initiative. Focus groups allow people to discuss their true feelings, anxieties and frustrations, as well as the depth of their contributions, in their own words.
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Data Collection for research

Data collection is done in order to obtain valid information about organizations, communities or research problems. The effort and expense of collecting data is worthwhile because the information obtained would be valuable for diagnosis, analysis and feedback. Data collection activities provide members of an organization with their first in depth contact with a change agent, a scholar or researcher. The first impression formed during the data collection process may arouse interest, create energy, enthusiasm or attract new attention. Data collection is also part of the collection feedback cycle.
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What are hypotheses?

Hypotheses are tentative answers to research problems and are expressed in the form of a relationship between independent and dependent variables. Hypothesis are tentative, since their veracity can be evaluated only after they have been treated empirically. When researchers propose a hypothesis, they lack assurance that it will be verified. They construct a hypothesis and if it is rejected, they put forward another.
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Hello people, how has your week been? Today is a Saturday, which means no work….yaaay…. now I can write something for my awesome readers. Because of my love for research, I have decided to dedicate today to write about the concept of science as it relates to research. Tomorrow, we would be looking at hypothesis as it relates to research. Be sure to check out an example of a full research project here. I Hope you learn from this guys, have a great weekend and cheers.
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